Sawai Lal Jain – An entrepreneur and visionary
Although Mr Sawai Lal Jain’s education and exposure in Mumbai set him on the path of having international standards as a benchmark in all his endeavours, it wasn’t until he married and shifted base to Kannauj – the perfume capital of India, that the entrepreneur in him sprung awake. He had a vision to modernise the process of developing ‘attars’ and bring them to the level of international quality. He passed on this passion for reinventing the perfume industry to his children who further built his dream. He taught them his tools and techniques which instilled a fire in them to do justice to his heritage. His emotional investment in helping his future generations has made Sawai an immensely successful company. Today his legacy continues to burn bright under the leadership of the third generation who share the same progressive thinking and undying passion for perfumes.
“A single scent can evoke such strong emotion.
At Sawai, our passion lies in re-creating fond memories by evoking emotions through our fragrances”
Management
A FAMILY-RUN BUSINESS IN ITS 3RD GENERATION, EACH MEMBER BRINGS IN THEIR OWN UNIQUE ENERGY AND PASSION TO FORGE LONG-STANDING PARTNERSHIPS THAT HAVE SPEARHEADED THE COMPANY TO WHERE IT IS TODAY. UNDER THE PRESENT LEADERSHIP, SAWAI FRAGRANCES HAS ESTABLISHED ITSELF AMONG THE MOST WELL-KNOWN PERFUMERIES GLOBALLY.
“The perfumery business was conceptualised by my father. Owing to his expertise, the brand has completed 70 years of incredible business in the perfumery industry. The purpose of rebranding to Sawai Fragrances is to pay homage to this great man and to continue his legacy.”
Pushpraj Jain
FOUNDER
“The way towards making incredible aromas starts with first respecting the customers’ wants and the way towards building an effective brand starts with respecting the industry expertise.”
Prabhat Jain
CHAIRMAN
“Every drop of fragrance that is produced at Sawai, is a result of the finest of technology united to create ‘an essence’ that our clients keep coming back to.”
Atul Jain
FOUNDER
“We value our employees above all else, here. They are the driving force behind all that the company achieves. Our primary focus is to build their expertise every step of the way by offering the right platform to become fragrance experts.”
Pushkar Jain
CREATIVE PERFUMER, MANAGING DIRECTOR
“At Sawai, perfumes are not created merely to appeal to your senses, but to also blend with your persona and tastes – a scent specially styled for you.”
Purvi Jain
PERFUMER, DIRECTOR
“Our objective is to integrate traditional wisdom acquired from seven decades of industry knowledge and expertise with extraordinary perfumery that puts Sawai on the global map.”
Kanishka Jain
OPERATIONS DIRECTOR