From Concept to Creation
Sawai Fragrances is a third-generation fragrance house, founded in Kannauj in 1965 and headquartered in Mumbai, creating and manufacturing fragrances for brands across India, the Middle East and the USA.
We bring perfumery, naturals, manufacturing and design together under one roof, from concept and formulation to bottle, branding and final production, built on long-term partnership, not one-off production.
Start Your Private Label ProjectOur private labelling services are designed for:
Brands launching fragrance-led products
Fashion and Lifestyle brands extending into fragrance
Consumer brands seeking consistent scalable fragrance solutions
Businesses looking for a reliable long-term manufacturing partner
Brands choose private labelling to stay focused on what they do best, brand-building and market growth while relying on a trusted partner for fragrance development and execution.
At Sawai, private labelling is about helping brands bring fragrance-led products to market with clarity, control, and long-term reliability. We work as a development and manufacturing partner, supporting brands from concept to consistent production.
Understanding your brand, target market, product format, and commercial objectives.
Our perfumers create and refine fragrance options to your brief at our Surat development centre, sharing samples for evaluation.
Performance checks, stability assessment, and final alignment before scale.
Preparation for consistent, repeatable production with defined standards.
Reliable batch replication and long-term production continuity.
private labelling programmes for brands including Mufti, The Souled Store, Wrogn, Eze Perfumes, and many more.
We work closely with brand owners, sourcing teams, and product stakeholders to ensure fragrance development remains aligned with both creative intent and commercial reality Our focus is on building relationships that last supported by consistency, reliability, and trust
If you're exploring private labelling or evaluating fragrance development partners, we'd be happy to have a conversation and understand your requirements.
White label perfume means choosing from existing, ready-made fragrances and adding your brand. Private label means a fragrance developed to your brief and owned by your brand. Sawai offers both, depending on your timeline, budget and need for a distinctive scent.
Yes. Sawai is a contract and third-party perfume manufacturer in India. Fragrances are developed and compounded at our Surat centre and bottled and filled in-house, with consistent quality across repeat production.
Sawai operates four facilities in India: Kannauj for steam and hydro distillation of attars and naturals, Silvassa for fractional distillation and large-scale processing, Surat for fragrance compounding and development, and Nilakkottai for solvent and supercritical CO2 extraction. Our head office is in Mumbai.
Minimum quantities depend on the format, fragrance and packaging you choose. Share your expected volumes with our team and we will recommend the right production approach, including options for first-time launches.
For private-label projects, the fragrance is developed exclusively for your brand and treated as your intellectual property. We maintain strict confidentiality and do not offer the same bespoke formulation to other brands. Ownership and exclusivity terms are clearly defined within the agreement.
We offer end-to-end fragrance solutions, from concept development and fragrance creation to bottling, packaging, branding, and final production. Whether you need a complete turnkey solution or support at a specific stage, we can tailor our involvement to your requirements.
Pricing depends on several factors, including fragrance concentration, ingredient selection, packaging requirements, product format, and order volume. Once we understand your brief and target price point, we can recommend the most suitable formulation and production approach.
Yes. We develop fragrances in accordance with applicable industry standards and regulations, including IFRA guidelines where relevant. Formulations can be tailored to meet the requirements of your product category and target markets.
Absolutely. We work with both established brands and emerging businesses entering the fragrance market for the first time. Our team guides you through every stage of the process, making it easier to launch without requiring extensive in-house expertise or infrastructure.
Yes. Sawai has exported fragrances to the Gulf since 1982 and today works with brands across India, the Middle East and the USA.
CONTACT US