Our Blogs

August 21st, 2026

Reading time ~10 minutes · Written from the manufacturing side of the fragrance industry Most people who set out to create a perfume brand…

August 13th, 2026

Reading time ~9 minutes · Written from the manufacturing side of the fragrance industry Choosing a perfume manufacturer is one of the highest-leverage decisions…

August 11th, 2026

Reading time ~8 minutes · Written from the manufacturing side of the fragrance industry Bakhoor is one of the oldest and most recognisable fragrance…

August 10th, 2026

Reading time ~9 minutes · Structure, families, and how to read a note list Spray a fragrance and smell it immediately, then again after…

August 10th, 2026

Reading time ~8 minutes · For brands building an alcohol-free or certified line Alcohol-free fragrance is often described as perfume with the ethanol left…

August 10th, 2026

Reading time ~8 minutes · The concentration ladder, and what it costs Two bottles of the same fragrance, same brand, same box. One says…

August 2nd, 2026

Reading time ~8 minutes · Three formats, and how to choose between them Attar, mukhallat and perfume are used almost interchangeably in the market,…

August 2nd, 2026

Reading time ~10 minutes · A guide to India’s classical attars and how they are distilled In Kannauj, in the weeks before the monsoon,…

August 2nd, 2026

Reading time ~8 minutes · A working fragrance house explains what actually happens Every bottle of perfume is the end point of a long…

July 28th, 2026

Reading time ~9 minutes · For students, career changers and anyone weighing fragrance creation as a profession Perfumery is one of the few remaining…

July 28th, 2026

Reading time ~8 minutes · For founders and product teams evaluating fragrance submissions The courier arrives, you spray the submission on a blotter, and…

July 22nd, 2026

Reading time ~8 minutes · For brand, product and sourcing teams specifying a fragrance “Is your fragrance IFRA certified?” is one of the first…

July 10th, 2026

Reading time ~9 minutes · For brand and sourcing teams evaluating a fragrance manufacturer Understanding the perfume manufacturing process is one of the most…

June 25th, 2026

Reading time ~8 minutes · For brands and sourcing teams deciding how to manufacture their fragrance If you’re sourcing a fragrance for your brand,…

June 15th, 2026

Reading time ~9 minutes · For founders and brand teams planning a fragrance launch Starting a perfume business in India has never looked more…