August 2nd, 2026
Attar vs Perfume vs Mukhallat: A Guide to Middle Eastern Fragrance
Reading time ~8 minutes · Three formats, and how to choose between them Attar, mukhallat and perfume are used almost interchangeably in the market,…
August 2nd, 2026
Reading time ~8 minutes · Three formats, and how to choose between them Attar, mukhallat and perfume are used almost interchangeably in the market,…
August 2nd, 2026
Reading time ~10 minutes · A guide to India’s classical attars and how they are distilled In Kannauj, in the weeks before the monsoon,…
August 2nd, 2026
Reading time ~8 minutes · A working fragrance house explains what actually happens Every bottle of perfume is the end point of a long…
July 28th, 2026
Reading time ~9 minutes · For students, career changers and anyone weighing fragrance creation as a profession Perfumery is one of the few remaining…
July 28th, 2026
Reading time ~8 minutes · For founders and product teams evaluating fragrance submissions The courier arrives, you spray the submission on a blotter, and…
July 22nd, 2026
Reading time ~8 minutes · For brand, product and sourcing teams specifying a fragrance “Is your fragrance IFRA certified?” is one of the first…
July 10th, 2026
Reading time ~9 minutes · For brand and sourcing teams evaluating a fragrance manufacturer Understanding the perfume manufacturing process is one of the most…
June 25th, 2026
Reading time ~8 minutes · For brands and sourcing teams deciding how to manufacture their fragrance If you’re sourcing a fragrance for your brand,…
June 15th, 2026
Reading time ~9 minutes · For founders and brand teams planning a fragrance launch Starting a perfume business in India has never looked more…
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